Do you ever stop and appreciate the little things? We rush through our days, multitasking and glued to screens, missing out on beautiful objects and landscapes around us. But those moments are when our spirits are lifted and our souls are rejuvenated.

Designer Alan Moore challenges us to not only consider what we create - be it a website, a chair, or a business - but also how and why we do it. With examples from companies like Apple, Yeo Valley, and Blitz Motorcycles, we are pushed to ask ourselves: is it useful and thoughtfully crafted? Is it aesthetically pleasing?

This book will help you refine your process, elevate your work, and prioritize the experience as well as the final product. Embrace simplicity, functionality, and authenticity as guiding principles and tap into your inherent creativity. 

We have a natural desire to create. This book will inspire you to create better things for better reasons. Things that will stand the test of time and