The 27 Journal -Musings & Inspiration Curated by the Twentyseven Team
Why should you switch to natural skincare products?
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Have you ever really looked at the ingredient list on your go-to skincare products? You might be really confused by the names you find on the labels -and if you’ve ever googled them, you may be even more confused...or gone down a rabbit hole on webMD. Lets get familiar with reading the labels of what we put on our skin. After all, your skin is your largest organ, and its main job is to protect you, so its about time you start protecting it. We’ve compiled a list of the most popular ingredients in skincare as well as the top...
Skincare Ingredients Glossary
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We’ve compiled a list of the most popular ingredients in skincare as well as the top trendy ingredients you are probably already using but have no clue what they actually do. Knowledge is power, so start getting to know your labels. Alcohol: This is a group of organic compounds that come in both good and bad forms. The bad ones that you should look out for are ethanol or ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, SD alcohol, and benzyl alcohol. These forms of low-molecular weight alcohols may be drying, or damaging to the skin's moisture barrier. Aloe Vera:...
How to Brush Your Hair - The Right Way!
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What’s something we all have in common? We ALL brush our hair! While brushing our hair remains as a staple in our everyday routines, we might not know why the process is so important or if we’re even doing it right. From the types of hair brushes to how often we should be brushing, look no further than hair expert and the founder of Twentyseven herself. Olivia Colacci is here to give us her best tips for the ultimate hair brushing experience to achieve beautiful, luscious locks. So why is brushing our hair so important? Brushing does many different things for our...
Do Our New Hair Quiz!
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Our stylists have been working hard to prepare an interactive quiz to help you select the VERY BEST products specifically for your hair type and current hair goals. It's almost like being right here at the shop in person and having our stylists guide you to pick the right stuff. Click below to head over to the Twentyseven Hair Quiz!
Should I be treating my hair differently during a lockdown?
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Look — we know this isn’t anywhere near the most-pressing item on your list right now, and if you’re a breathing, functioning human, likely not even on the list, period. But since you’re here, and while we have you, we tapped small business owner and stylist to the stars Olivia Colacci to share her most pressing tips for keeping our hair healthy during our time indoors.