Nutrient-rich formula to gently cleanse and hydrate your hair. Infused with Ylang Ylang and Moringa oil for hair that feels clean and refreshed.
What it’s for:
+ cleansing the scalp
+ delivering moisture to the hair and scalp
+ stimulating hair growth and strengthening hair
Scent note:
Soothing botanical notes of iris and violet are blended with grounding essences of papyrus and golden amber and delicately layered with hints of cedar, sandalwood and soft leather to send you into a deep state of relaxation.
Welcome To Your New Hair Journey. Hair and scalp wellness takes time. Although they give instant shine/body, we must remove sulfates and silicones from the hair follicle and scalp as they disrupt your scalp biome and leave long-term damage一this can cause short-term dullness but is absolutely worth it in the long-run.
We have set out the phases below you can expect on your way to a balanced scalp, and hair health.
Month 1
Reset Phase
+ Detox and Cleanse will help remove dead skin cells and build up of product around the hair follicle
+ You will experience your hair’s natural texture, so it may feel dry due to the removal of silicones that cover-up damage and prevent moisture from penetrating the hair shaft
+ Hair may feel flat during this stage, which means it's possible that you are using too much Scalp Detox or not double cleansing sufficiently
Month 2-3
Restore Phase
+ Using the Cold Processed Conditioner, your hair will be properly hydrated without toxins and you will start to notice improved hair texture because of the deep absorption of nutrients
+ You may notice some frizz as the hair adjusts to absence of silicones
+There will be reduced scalp inflammation and irritation
Month 4
Renew Phase
+ The pH of the scalp will be restored, leading to a balanced microbiome
+ The original hair texture, moisture, and shine will return
+ You will start to notice your new hair grows consistently with resilience
+ Your hair will feel fuller and stay cleaner longer
296ML

only shampoo I use
I struggled with a lot of breakage on my long hair. I switched out all of my products to Act + Acre and it took a few months, but I noticed a big difference in overall hair health. I have used this shampoo exclusively for almost a year and a half and won't go back to standard brands. The only downside is that I have to use a ton of product each shampoo. I find it takes one initial clean to just get the cleansing started and then another full cleanse to actually clean the hair. However, I only shampoo twice a week so it's ok.

This is the only shampoo I will use now.
It’s expensive but, my hair is so much stronger and falls out much less now than before I started using it over a year ago. I don’t have to wash my hair as much and I have fewer problems with oily hair. The Cleanser and Hair Mask and Dry Shampoo are my go to products.

Ok! No scalp irritation
You have to use a lot of this product! & and the full cleansing process is a hair journey - double cleanse leaving shampoo on scalp for a minute...and then leave conditioner on for 5 minutes. I was willing to do it if helped my perpetually dry scalp with the beautiful bottles a bonus...but this was just ok for me. My scalp didn't react which is a win but goes quickly for the cost...and the conditioner was a total miss for me so likely won't purchase again.

The Only Shampoo
As the title says this is the only shampoo out there. It’s amazing. Cleans, hydrates and is good for the environment.

Might just be my new favourite shampoo
Tried this on the recommendation of staff at Twenty Seven. I tend to have a sensitive scalp and wanted a shampoo that would not irritate my scalp while also not drying out my hair. After the first use I was hooked. No scalp irritation. Hair was soft and shiny. And the smell was gorgeous. The spa-like scent filled the shower area and I didn't want to leave! Love the fact it has no sulphites or parabens and that it is cruelty free too. Note: Because of the lack of a lot of harsh ingredients, it does not produce a lot of suds compared to some other shampoos. But that doesn't mean it isn't cleaning your hair, because it is. The low suds is a good thing for your hair. Beautiful product. I doubt I will switch to other more "brand name" salon shampoos and definitely not going back to drug store products.