Don't try to be interesting. That's a fool's errand. Do interesting instead. Make the world light up by paying attention.

Discover, collect, and share with others through the guidance of writer and strategist Russell Davies and his team of inspiring individuals. Learn to pay attention, gather your observations, and spread your findings with passion and enthusiasm. This practice will cultivate a creative mindset, turning your smallest observations into a wellspring of new ideas.

Embrace the beauty of the mundane and let your imagination run wild. Transform your life and work into a world of endless possibilities. Don't wait for inspiration to strike, create it yourself.