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This is a Blow Dry Primer
This is a Blow Dry Primer

This is a Blow Dry Primer

Regular price $37.00 $0.00 Unit price per

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Primers play a vital role in any makeup routine — to prep skin for foundation, to add volume to lashes, or to ready a lid for a vibrant eyeshadow creation — but their selling points are not limited just to the face. A preliminary coat is also necessary for hairstyling, and Davines' new This is a Blow Dry Primer is a solid one to keep in your arsenal.

Depending on how it's used, primer can do a number of tricks: It can protect against environmental hazards, prolong a look, promote fullness, or create a clean base. In the case of hair, it can do all that plus speed up the styling process — a godsend for anyone who breaks into a sweat after just a few minutes of blow drying (*raises hand*).

It's especially beneficial during summer, when hair is most prone to looking like an '80s perm gone wrong. Davines' newest addition not only protects against the heat of harsh styling tools; it also keeps guarding against the humidity that wreaks constant havoc on hair this time of year. A healthy spritz of primer pre-styling helps to extend the life of a hairstyle, preserving its smoothness and shine against all hot-and-steamy odds.

This is a Blow Dry Primer joins the More Inside style line from the Parma, Italy-founded brand, Because it accelerates drying time, the hair primer further protects tresses from heat damage and, in turn, saves your face from the unavoidable sweat veil pre-makeup.

Because sustainability is at the forefront of Davines' haircare line, the product comes in notably pretty carbon-neutral packaging and Forest Stewardship Council (FSC)-certified paper wrapping. The brand says to spritz This is a Blow Dry Primer on wet or towel-dried hair from roots to ends, then proceed with your (newly speedy) styling routine.