Brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote, which is 100 times richer in beta-carotene that carrots –Davines’s OI Oil helps to stimulate melanin synthesis and in turn, maintain your hair’s natural pigment. Featherweight and non-greasy, this elixir also exhibits a powerful smoothing, detangling and frizz-fighting action, to keep even wild hair types under control

Twentyseven Tip: Use it in wet hair to speed up drying time and add shine to your blow-dry.

Before styling: apply 2-3 pumps of oil to towel-dried hair, and proceed with drying.

As a finishing touch: apply 2-3 pumps of oil to the lengths and ends of dried hair (for fine hair, start with 1 pump).

Roucou oil is full of beta-carotene and antioxidants; it strengthens hair and protects against the effects of aging and environmental damage.

Cyclopentasiloxane, Disiloxane,dimethiconol, Cyclohexasiloxane, Ethylhexyl Methoxycinnamate,parfum / Fragrance, Tocopherol, Helianthus Annuusseed Oil / Helianthus Annuus (Sunflower) Seed Oil, Bixaorellana Seed Extract, Citronellol, Mauritia Flexuosa Fruitoil, Geraniol, Linalool, Alpha-isomethyl Ionone, Limonene.

Performs especially well on our girls coarse or dry hair.

WHAT DOES OI OIL DO?
The Davines OI Oil is a multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair.

WHAT DOES DAVINES OI SMELL LIKE?
Oi is an extremely rich scent full of invigorating and indulgent qualities courtesy of the common ingredient, Roucou oil, that ensures every Oi product has the same long lasting aroma!

WHO OWNS DAVINES HAIR PRODUCTS?
Davines was founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. We love Davines and carry many of their products here at Twentyseven Toronto!

WHAT ARE THE BENEFITS OF THIS PRODUCT?
- Hair is shiny, hydrated, frizz-free
- Protected from styling and environmental factors
- Persistent fragrance.

WHAT MAKES DAVINES PRODUCTS SO SPECIAL?
A big part of what makes Davines products so special is the super-high standard for ingredients. Every hair type, whether you're working with coily, fine, or color-treated hair, merits its own targeted treatment, which is why they offer so many collections. On top of that, they ensure their product meet efficacy and ethical standards.