This creamy shampoo creates a rich, gentle lather to cleanse and smooth out frizzy or coarse hair. It coats strands with moisture, giving them softness and shine. If you are someone who has curly unruly hair this shampoo is for you. Whether you like to wear it curly or straight this shampoo with smooth out your hair cuticle making it much more manageable for you!

Just like you would any normal shampoo! Apply to wet hair. Massage in gently to your roots and rinse. Repeat shampoo application, then apply the LOVE Smooth Conditioner.

aqua / water / eau, disodium laureth sulfosuccinate, glycerin, sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium lauroyl sarcosinate, sodium lauryl sulfoacetate, coco-glucoside, glyceryl oleate, parfum / fragrance, panthenol, phenethyl benzoate, acrylates/c10-30 alkyl acrylate crosspolymer, benzyl alcohol, dicaprylyl ether, glycol distearate, sodium methyl 2-sulfolaurate, sodium benzoate, lauryl alcohol, polyquaternium-7, guar hydroxypropyltrimonium chloride, amodimethicone/silsesquioxane copolymer, trisodium ethylenediamine disuccinate, tetrasodium glutamate diacetate, disodium 2-sulfolaurate, olea europaea fruit extract / olea europaea (olive) fruit extract, citric acid, trideceth-5, glyceryl stearate, sodium hydroxide, sodium chloride, limonene, ci 60730 / ext. violet 2, ci 19140 / yellow 5, ci 61570 / green 5

Here at Twentyseven, we use this shampoo for clients with frizzy, unruly hair making it smooth. Benefits include gentle cleansing, smooth, soft and shiny hair, an anti-frizz effect, natural active ingredients.

IS DAVINES LOVE SMOOTHING SHAMPOO GOOD FOR COLOUR TREATED HAIR?
Yes! Davines LOVE Smoothing shampoo is colour safe.

IS DAVINES ECO FRIENDLY?
It is our mission at Twentyseven to carry products that share our values to be kind to the planet. Davines is an excellent company that holds their products and salons to the same standards. Using 100% recycled packaging and their Zero Environmental Impact campaign creates zero-impact solutions and encourages stylists to offset emissions from their daily work activities

WHY IS DAVINES SO EXPENSIVE?
Davines chooses natural and safe ingredients when formulating. They have a production facility in northern Italy where they operate 100% carbon neutral. They source all of their ingredients locally supporting local farmers, and use eco-friendly packaging. They even have a huge greenhouse on their grounds where they grow lemons all year round and other products that are commonly used in their products. You are not only paying for the ingredients but the integrity of the brand and the efforts that they go thru to make all of this happen for you!

WHAT MAKES DAVINES PRODUCTS SO SPECIAL?
A big part of what makes Davines products so special is the super-high standard for ingredients. Every hair type, whether you're working with coily, fine, or color-treated hair, merits its own targeted treatment, which is why they offer so many collections. On top of that, they ensure their product meet efficacy and ethical standards.