After many years in the fashion and make-up industry, I've learned a lot about the impact of daily exposure to chemicals in beauty care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.
RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. I was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin. Today's cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact, anything alive interacts.