It’s officially spring time! That means we are clearing out the products that have been sitting half-used on your shelves, and in with the new favourites that will be game-changers to your hair care routine. That’s right, we’re starting with a fresh new slate, so you can hit reset, and feel your best all year long. This season, we are sharing 4 of our most-loved products that have landed a spot in our morning and night routine—plus we’re throwing in our best tips to get the most out of every single one. In 2026, you’re not putting your self-care last on your priority list, this is the kind of routine that makes you feel like the it-girl you already are.

Morning: Start Your Day with Intention

Step 1: Mason Pearson Brush

If you want every day to be a great hair day this year, you need to start with a great brush and we always recommend the best of the best. The Mason Pearson is our holy grail and consistently a #1 best-seller, IYKYK. Once you use it you will understand why. This is not just a brush, it’s the ultimate luxurious sensory experience, the Rolls Royce of haircare if you will. The mixed bristle pad glides through your hair like no other, stimulates the scalp, distributes your natural oils from root to tip, leaving your hair shiny and unbelievably soft.

And speaking of spring cleaning… when did you last clean your brush? Product buildup and oils accumulate in the bristles over time and transfer right back into your hair with every stroke. We carry the Mason Pearson Cleaning Brush and Bristle Cleaner for exactly this reason. A clean brush is a better brush, full stop.

Twentyseven Tip:

Haven’t deep cleaned your Mason Pearson? Spring clean it now and then once a month after. Use the cleaning brush to remove hair from the bristles first, then work a small amount of the brush cleaner through the pad, rinse gently with lukewarm water, and lay flat to dry. Your brush performs better clean, and you’ll see the difference in your hair.

Step 2: Davines OI All in One Milk

This the key to any good hairstyle. If you only want one styling product on your shelf this year, make it the OI All in One Milk. The name is not an exaggeration, this leave-in does literally everything. Shine, softness, frizz control, detangling, heat protection, volume, and longer-lasting style, all in one lightweight formula that works for every hair type without weighing fine hair down.

The secret ingredient is roucou oil, a potent Amazonian extract from the achiote fruit that has been used by indigenous communities for generations to protect hair and skin from the sun and daily stress. 100x richer in beta-carotene than carrots, it nourishes deeply and helps maintain your hair's natural pigment and vibrancy. You’ll love this for every style you want to rock this season.

Twentyseven Tip:

Apply to damp or dry hair before heat styling or air drying. A small amount goes a long way, start with less than you think you need, focus on mid-lengths to ends, and work upward. For fine hair, apply before blow drying for volume with protection. For thicker hair, apply generously for a sleek, frizz-free finish.

Step 3: French Hair Pins

Once your hair is brushed and styled, you can finish it the French way. Hair pins are having their moment (did they ever really leave?) and they deserve a spot on your shelf. We carry the metal KITSCH French Hair Pins or this Machete French Hair Pin that’s made with fine Italian acetate, take your pick!

A twist, a tuck, then suddenly you look like you spent the morning in Paris. Compact enough for your bag, stylish enough to be the finishing touch on any look. This is the accessory that makes a simple blowout feel intentional and a messy bun feel editorial. No need to book a flight, your Euro summer starts now.

Twentyseven Tip:

The French pin works best with a little texture, so apply the OI Milk, let hair dry slightly, then use the pin to twist a section back loosely. The more effortless it looks, the better. That’s the whole point.

Evening: The Wind-Down Ritual That Actually Grows Your Hair

You’ve had a long day, you’ve made your way back home and ready to unwind. This is where the real hair magic happens. If you didn’t already know, your skin cells regenerate at night and peaks during sleep, and your scalp is no exception. This two-step PM routine can promote healthy skin cell turnover on the scalp and directly supports the hair follicle environment. A well-functioning scalp means better circulation to the follicles, less buildup blocking the follicle opening, a balanced microbiome that reduces inflammation, and stronger follicle anchoring which reduces shedding. Stay consistent and you’ll see results!

Step 1: Mason Pearson Brush (Yes, Again)

The Mason Pearson brush earns its place on your routine twice a day. At night, brushing is less about styling and more about ritual. Run the brush through your hair slowly, from scalp to ends, focusing on the scalp. This gentle stimulation increases blood circulation to the hair follicles, which means more nutrients and oxygen reaching the roots, and a better environment for hair growth.

Think of it as a daily scalp massage you give yourself while unwinding. 2-3 minutes of intentional hair brushing is all you need. It’s a small habit that compounds quietly until one day your hair is noticeably thicker and shinier.

Twentyseven Tip:

Brush in sections rather than all at once, part hair down the middle, brush the left side, then the right, then the top. This ensures even scalp stimulation and prevents unnecessary tension or breakage.

Step 2: Act+Acre Cold Processed Apple Stem Cell Serum

Right after brushing, while your scalp is stimulated and blood circulation is at its peak, apply the Act+Acre Apple Stem Cell Serum. This is the step that takes your PM routine from feeling nice to a transformative practice.

Formulated with Apple Stem Cells to boost collagen production and support scalp regeneration, Bamboo Leaf Extract to protect against oxidative stress, and Aloe Vera to soothe and lock in moisture–this serum works overnight to restore hair quality, reduce thinning, and create the kind of scalp environment where healthy hair grows. Apply directly to the scalp, section by section, and massage in gently with your fingertips.

The brush stimulates, the serum nourishes and together, they are the most effective hair growth pairing on your shelf.

Twentyseven Tip:

Consistency is everything with scalp serums. Commit to nightly application for a full month before assessing results. Hair growth takes time but this routine can help boost results faster. Take photos of the progress and share your experience with us–we’d love to know how you’re loving the products!

Great hair in 2026 is not about doing more unnecessary steps, it is about doing the right things consistently. A morning routine that sets your hair up to look its best, plus an evening ritual that works while you sleep. Four products that pull double and triple duty without cluttering your shelf. It’s that simple.