Create all-over soft volume and weightless body with our heat-protecting volumising foam. Go big and go foam.

- Formulated with thickening active Voluminis™ to give up to 30% more volume

- Air-dry or blow-dry with conditioning Pro-Vitamin B5 and medium hold, or frizz-free, fuller, shinier hair. 

- Formulated with Voluminis™ a hair volumising active that delivers exceptional soft volume for hair that feels and looks fuller

- Heat protectant with conditioning Provitamin B5, nourishing Hibiscus and Fire Tulip Flower Extracts and water-soluble high grade active polymers

- Light and airy, it will leave your hair feeling soft with body and natural shine – never sticky or stiff

- Works perfectly for every hair type including fine hair, curls and waves, leaving hair soft and easy to manage 

- Infused with Sam’s signature botanical fine fragrance

- Fully recyclable packaging made from at least 30% post-consumer recycled plastic

150ml

Key ingredients:

Voluminis™: A dual action volumizing and thickening active with wheat proteins that penetrate into your hair cortex for long-lasting frizz-free fuller hair.

Provitamin B5: Attracts and retains moisture in your hair, coating strands for a glossy, weightless, and frizz-free finish.

Hibiscus flower extract: A rich source of vitamin C and iron to promote hair growth, strengthen strands, and enhance your hair colour to a naturally vibrant gloss.

Fire Tulip flower extract: Contains moisturising antioxidants that leave your hair naturally full.

Voluminis™ is a novel copolymer of two molecules: a cationic monomer that coats the hair to form a film that creates cationic charge pushing hair away from each other and creating volume, whilst the wheat protein penetrates into the cortex to push fibres away from each over internally which thickens the hair.

Aqua (Water), Propylene Glycol, PEG-12 Dimethicone, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Polysorbate 20, Silicone Quaternium-22, Panthenol, Parfum (Fragrance), PEG-12 Allyl Ether, Cetrimonium Chloride, Coco-Glucoside, Dipropylene Glycol, Polyglyceryl-3 Caprate, Capryl/Capramidopropyl Betaine, Glycerin, Ethylhexylglycerin, Sodium Citrate, Cocamidopropyl Betaine, Potassium Sorbate, Disodium EDTA, Sodium Chloride, Trisodium Ethylenediamine Disuccinate, Citric Acid, Palmitamidopropyltrimonium Chloride, Hibiscus Sabdariffa Flower Extract, Spathodea Campanulata Flower Extract, Sorbic Acid, Limonene.