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Twentyseven Toronto - Hair by Sam McKnight Cool Girl Volume Foam
Twentyseven Toronto - Hair by Sam McKnight Cool Girl Volume Foam
Twentyseven Toronto - Hair by Sam McKnight Cool Girl Volume Foam

Cool Girl Volume Foam

Cool Girl Volume Foam

Sam's go-to weightless volumising foam with medium hold for long-lasting fuller and thicker hair.
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$48.00 CAD
$43.20 CAD

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Sam's go-to weightless volumising foam with medium hold for long-lasting fuller and thicker hair. Active ingredient Voluminis™ thickens each hair strand. A non-aerosol foam allows effortless distribution through the hair to create all over volume transforming even the finest hair and leaving it soft and light. The perfect heat protecting blow-dry partner. Go big or go home.

“It’s important to me that hair feels good to touch, it has to feel touchably soft not sticky or stiff. Weightless hair is the perfect foundation to styling full volume do’s that should last. As a non-aerosol foam it is foolproof to apply through your hair evenly, so you don’t end up with too much in some places.” – Sam McKnight



- Formulated with Voluminis™ a hair volumizing active that delivers exceptional soft volume for hair that feels and looks fuller

- With conditioning Provitamin B5, nourishing Hibiscus and Fire Tulip Flower Extracts and water-soluble high grade active polymers to protect during heat styling and smooth the hair for shine

- Light and airy, it will leave your hair feeling soft with body and natural shine – never sticky or stiff

- Works perfectly for every hair type including fine hair, curls and waves, leaving hair soft and easy to manage

- Infused with Sam’s signature botanical fine fragrance

- Fully recyclable packaging made from at least 30% post-consumer recycled plastic

1. Apply Cool Girl Volume Foam to damp hair and blow dry as usual.

- To create volume and lift, blow dry the roots upwards or tip head upside down until 80% dry, then flip back and smooth the mid-lengths and ends by blow drying with a hairbrush.

Key ingredients:

Voluminis™: A dual action volumizing and thickening active with wheat proteins that penetrate into your hair cortex for long-lasting frizz-free fuller hair.

Provitamin B5: Attracts and retains moisture in your hair, coating strands for a glossy, weightless, and frizz-free finish.

Hibiscus flower extract: A rich source of vitamin C and iron to promote hair growth, strengthen strands, and enhance your hair colour to a naturally vibrant gloss.

Fire Tulip flower extract: Contains moisturising antioxidants that leave your hair naturally full.

Voluminis™ is a novel copolymer of two molecules: a cationic monomer that coats the hair to form a film that creates cationic charge pushing hair away from each other and creating volume, whilst the wheat protein penetrates into the cortex to push fibres away from each over internally which thickens the hair.

Aqua (Water), Propylene Glycol, PEG-12 Dimethicone, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Polysorbate 20, Silicone Quaternium-22, Panthenol, Parfum (Fragrance), PEG-12 Allyl Ether, Cetrimonium Chloride, Coco-Glucoside, Dipropylene Glycol, Polyglyceryl-3 Caprate, Capryl/Capramidopropyl Betaine, Glycerin, Ethylhexylglycerin, Sodium Citrate, Cocamidopropyl Betaine, Potassium Sorbate, Disodium EDTA, Sodium Chloride, Trisodium Ethylenediamine Disuccinate, Citric Acid, Palmitamidopropyltrimonium Chloride, Hibiscus Sabdariffa Flower Extract, Spathodea Campanulata Flower Extract, Sorbic Acid, Limonene.

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HOW TO USE THE Cool Girl Volume Foam

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