Primers play a vital role in any makeup routine — to prep skin for foundation, to add volume to lashes, or to ready a lid for a vibrant eyeshadow creation — but their selling points are not limited just to the face. A preliminary coat is also necessary for hairstyling, and Davines' new This is a Blow Dry Primer is a solid one to keep in your arsenal.

Depending on how it's used, primer can do a number of tricks: It can protect against environmental hazards, prolong a look, promote fullness, or create a clean base. In the case of hair, it can do all that plus speed up the styling process — a godsend for anyone who breaks into a sweat after just a few minutes of blow drying (*raises hand*).

It's especially beneficial during summer, when hair is most prone to looking like an '80s perm gone wrong. Davines' newest addition not only protects against the heat of harsh styling tools; it also keeps guarding against the humidity that wreaks constant havoc on hair this time of year. A healthy spritz of primer pre-styling helps to extend the life of a hairstyle, preserving its smoothness and shine against all hot-and-steamy odds.

This is a Blow Dry Primer joins the More Inside style line from the Parma, Italy-founded brand, Because it accelerates drying time, the hair primer further protects tresses from heat damage and, in turn, saves your face from the unavoidable sweat veil pre-makeup.

Because sustainability is at the forefront of Davines' haircare line, the product comes in notably pretty carbon-neutral packaging and Forest Stewardship Council (FSC)-certified paper wrapping. The brand says to spritz This is a Blow Dry Primer on wet or towel-dried hair from roots to ends, then proceed with your (newly speedy) styling routine.

For anyone who wants an extra layer of protection before styling with volumizing properties.

The active ingredients in More Inside, called “factors,” are balanced to elevate styling function and help define the final result: from extra moisture, to extreme bounce and anti-flaking qualities.

Aqua / Water / Eau, Alcohol Denat., Vp/va Copolymer, Panthenol, Decyl Glucoside, Polysorbate 20, Polyquaternium-69, Parfum / Fragrance, Polyquaternium-11, Limonene, Linalool, Citric Acid, Hexyl Cinnamal, Geraniol, Hydroxycitronellal, Alpha-isomethyl Ionone, Citral, Triethanolamine, Benzyl Benzoate.

WHAT DOES THIS PRODUCT DO?
A leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time.

WHAT ARE THE BENEFITS OF THIS PRODUCT?
- Anti-humidity action.
- Bodifying effect.
- It speeds up blow-dry time.
- It protects hair against the use of hot tools.
- It extends the duration of the blow dry.
- Natural shine.

IS DAVINES ALL NATURAL?
Davines products are always formulated with natural origin ingredients, when available and suitable, but they are mixed with synthetic ingredients, to guarantee safety and performance.

IS DAVINES A GOOD BRAND?
Davines is a wonderful company focused on producing the highest quality products possible while doing so sustainably. Founded in Parma, Italy in 1983 by the Bollati family. Davines has grown to a wide range of products with distribution in 70+ countries. We are proud to carry this line of products at Twentyseven Toronto!